Public Relations

Corporate & Business Communications

We work to help you build and manage your corporate reputation and stakeholder relationships in what has become an increasingly complex marketplace.

We combine relevant and timely trade media communications with opportunities to meet your target audiences, to support market visibility and help you to generate new business.

 

Public Affairs and Government Relations

In the dynamic world where politics interact with business, we engage decision takers and opinion formers at every level to help clients to get involved in the debates on key and relevant issues.

Through relationship building and strategic counsel, we support clients in making their voices heard with elected leaders and government officials. By using our experience and knowledge, we develop tailored campaigns to help achieve our clients' goals.

CCL provides several interrelated services for businesses, foreign representatives, government bodies and other organisations wishing to build support among domestic audiences on particular issues. We advocate directly on issues of concern, design and execute media relations strategies to build support generally or with key decision makers in country.

 

Strategic Planning

Defining the objectives of a public relations programme is an important first step. Once we know what you are trying to achieve, we can develop a strategy to reach those objectives.

Strategic planning is a dynamic process. At CCL we break this process down into its component parts to produce a systematic approach to how we can actively participate in marketing your products and services.

We formulate ideas, implement projects, monitor the responses and evaluate the success of the campaign.

What you get is an on-going communications strategy tailored to your needs.

 

Crisis Management

An organization may face a crisis at any time and usually without warning. The response to that crisis, especially in the crucial early hours or days, can have an enormous reputational and financial impact.

CCL's crisis communication processes help executives understand what they can do before, during and after a crisis to preserve - and even enhance - the value of their organisation.

At CCL, crisis management is embraced, not feared. Our vast experience ranges from the handling of airline crashes to public health scares. Our media training service is an added benefit in times of crisis. We work closely with you to ensure that your issue is managed promptly and successfully.

 

Corporate Social Responsibility

Business and society are interdependent. The wellbeing of one depends on the wellbeing on the other. Companies engaged in CSR will see tangible benefits to their reputation and their bottom line.

The role for CCL is to help our clients to look at CSR as an investment rather than an expense. Better understanding of the potential benefits of CSR for the clients, help them to improve their public standing and corporate reputation.

We strive to help corporations understand the changing expectations of their varied stakeholders. Our corporate social responsibility practice is built upon our expertise in public relations, media, stakeholder engagement and strategic communication.

 

Event Management

An event handled by CCL is an event well done. From start to finish, we take care of every detail. We not only come up with the big ideas, but we also have the experience, creativity, and organisational capacity to execute them.

From creating invitations and sourcing venues to producing backdrops, hiring photographers and staffing the event, every detail is scrutinized and meticulously recorded so that your event runs smoothly.

A well run event is always remembered and says a lot about your company to the people who attend.

It is an ideal forum to get your message heard by the public at large.

 

Research and Fact Finding

The importance of research for CCL and our clients can not be underestimated. Knowledge is power and we strive to have all the facts to hand before advising our clients. We will also prepare briefing documents, news packages and historical profiles for clients so that they are made aware of past, current and future issues.